Media and Election 2008

Barack Obama
In the political ad “90 percent” from Barack Obama campaign, it shows how the republican candidate to the presidency McCain , says that he’s not Bush but at the same time he contradicted himself in another videos and following the same ideas as Bush. In this other video McCain said that he voted 90% of the time with the president Bush even more than other republicans. He approved tax breaks for big corporations and the wealthy companies and nothing for the middle class. Also they keep sending $10 billions a month to Iraq knowing that the Us economy struggles. This ad is targeting to the community but specially the followers of McCain and people who really wants changes. It was effective because it showed the two version of McCain, and people could see that before election start he was acting in a whole different way than now. It would probably be to gain the vote of the community.