Media and The Election of 2008

Jonh McCain
In the political ad “Fight” from John McCain’s campaign, he explains that the past 8 years things haven’t gone well. Most of the families are in bankrupt and have to pay a lot of taxes. He said that he would make the next 4 years better with the plan he have created. McCain plans is developed in 3 main ideas, rebuilt the savings, low the investment, and get energy independence. Energy independence really mean that we should drill here in US and create a renewable energy economy. He said that lower taxes and saving would protect people’s jobs and create new ones that would restore the country again. This ad is targeting to the community and specially the civil workers, that are one of the most injured in the falling of the economy. This ad is not effective enough, since that McCain don’t give details of how he is going to make his plan works.